At midday today emergency services were called to an overturned logging truck on State highway 35 between Waihau bay and TeKaha in the Opotiki District.
A fully laden logging truck had left the road and overturned into a ditch.
The one male driver of the vehicle was trapped in the cab and has died at the scene.
Police Serious Crash unit is investigating the circumstances of the crash.
No further details of the deceased driver is known at this time.
State Highway 35 has partial road blocks, but is moving past the crash site.