New campaign asks Kiwis to think of the road as a social network
New campaign asks Kiwis to think of the road as a social network
Monday, 4 March 2013 - 2:48pm
If we stopped thinking ‘cars’ and started thinking ‘people’, would it change the way we drive?
That’s the question at the heart of a new NZ Transport Agency road safety advertising campaign, which aims to fundamentally change the way New Zealanders think about the road and the people they share it with.
The Drive Social campaign is part of the Government’s Safer Journeys strategy, and aims to get road users to see themselves as part of a community with more in common than just a stretch of road.
Find out more about the Drive Social campaign.
View the new Drive Social television advertisement.