Independent evaluation of Police's 2014/2015 summer Safer Speeds campaign

Following the launch of its 2014/15 'Safer Speeds' campaign, Police undertook a review of messaging and contracted an independent research company in February 2014 to evaluate the effectiveness and clarity of the campaign. The research sampled 501 New Zealand road users who used a range of transport modes and was weighted by age, gender and ethnicity to reflect the population. The maximum margin of error at 95% confidence was +/-4.4%.